- Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
- Stays abreast of changes in media, readership or viewing figures.
- Reviews and revises campaign strategy and takes appropriate corrective measures if necessary.
- Liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media.
- Directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm.
- Develops and reviews the public relations policy and direction of an organisation.